LinkedIn is THE essential professional social network for working on your e-reputation and visibility. Here are 7 types of content to share on the platform to stand out and stay active with your network:
It’s not inherent to LinkedIn, but posting regularly on this professional social network is the basis of any good content strategy. I’m going to go further: it’s even capital!
You will not be able to be authoritative, get noticed, or find future collaborations while writing very sporadically. Saying it is good! Being able to make it a reality is a little more complicated because we often lack time, so we promise ourselves at the start of the year, that’s for sure! we will post fluently.
And above all, the first block in writing is famous: “I don’t know what to say! I don’t know what to say, or how!”. Yet to stand out on LinkedIn, you have to be active there and above all interact with your network.
In this article, you will find 7 types of content that should help you post more frequently on LinkedIn. And to complete this reading, here are 2 other articles that should help you take better advantage of the flagship professional network.
1 – Give an opinion on a subject
LinkedIn is not the social network strictly speaking to give its opinion. Twitter is arguably better placed. Despite everything, nothing prevents you from tackling a theme that is close to your heart.
This may be, for example, information related to your professional environment. The desire to bounce back on an article or a post, on a topical subject.
Do not hesitate to publish your way of thinking. Nothing prevents you, too, from raising your voice. To offend you or take a stand. On this last point, be very careful. I remind you that LinkedIn is a professional social network. Seeking to split is not necessarily a good strategy to adopt.
2 – Celebrate, share a success
You got a new contract. You start a new collaboration. Your company’s figures are looking good…
There are many reasons to rejoice. And you can, very well, make a post about it. Reading good news, on social media, just about anything, isn’t that common. And it feels good.
Again, do it, sparingly and subtly. Don’t get into excessive self-promotion. Your efforts and your goodwill will then be counterproductive.
3 – Share a more institutional message on LinkedIn
It is a form of post that is generally found, via company pages. The tone is colder and naturally less personal.
It is a message that engages society, an institution, an administration. Words are traditionally weighed and thought out. Little room for improvisation.
But, it happens to find company pages with a lighter and offbeat style. It all depends, of course, on the identity of the brand.
4 – Publish a lesson to be learned
Very common on your LinkedIn feed, I’m sure, the “feedback” post allows you to send an educational and sometimes educational message.
That is to say, it is based on your experience. Whether painful or joyful. In your publication, you can tell how you managed to overcome the obstacles. What path allowed you to succeed in your mission or project.
Do not hesitate to use storytelling. It will allow you to captivate your audience.
5 – Activate your LinkedIn network
As you probably know, LinkedIn algorithms love conversation. The more interaction you have under your post, the more it will be highlighted. And so, potentially, the better it will be seen.
To ensure many comments, two possibilities:
- the divisive post (but we saw it above, it should be handled with care)
- the post in the form of questions or polls
For the latter, the publication invites your audience to react. Because you are asking him a question directly. This may concern your theme, your business, or simply because you need advice or help.
People are always very fond of giving their opinion. The poll is also very much in vogue these days.
6 – Share your thematic watch on LinkedIn
If during your first steps on LinkedIn you lack self-confidence, and you are still hesitant to get started, you can always share articles or posts written by other people.
But beware ! sharing for the sake of sharing does not add much. Feel free to leave a comment or two to personalize the post. Just a few words, it will be very good for a start.
To make sure you don’t miss anything on your favorite subject and do your monitoring effectively, I recommend the Feedly tool. You choose a theme and you will receive content every day from blogs, websites, and networks, which from near or far broadcast on your theme. Flipboard is also a relevant monitoring solution.
7 – Collaborate with an expert and invite his network
Here’s a type of content that might not be for you if you’re just getting started on LinkedIn. Although, if you are comfortable why not.
The principle is to invite your audience to participate in a webinar, a live Zoom, or even a life on LinkedIn. You share the poster with a specialist in your field of activity. Your exchange with the latter on news and good advice.
Your core target can only be interested and your authority is confirmed.
This list is obviously not exhaustive. Other forms and other themes exist. Besides, if you use others, do not hesitate to leave me a comment.
The important thing, I believe, is to be able to build your editorial strategy, with a subtle mix between the different forms of content. Know how to diversify your posts so as not to get bored. To create some momentum.
Also, keep in mind that posting regularly does not mean posting multiple times a day. You have to find the right rhythm. Once or twice a week is already a very good start.
Focus on the quality of your content, more than the quantity. You have to be comfortable with your editorial calendar, your editorial planning. Above all, don’t put pressure on yourself.
If you post only once instead of twice, rest assured, there is no death of men. And your credibility will not be affected.
So, everyone to the posts!