Optimize your web rank: Search Console and Link building

Often overlooked, the Google Search Console can help you optimize your website, and lay a solid foundation for better building your authority through link building and guest blogging.

 There are many tools that can be leveraged in digital marketing today. In particular to boost the visibility of a website, in order to obtain a better positioning on Google. Among the many tools are sometimes neglected, as is the case for the Google Search Console which is largely underestimated.

It is a tool that is complementary to Google Analytics, which allows you to monitor errors on your site, to give you valuable information on traffic and the behavior of Internet users.

We will see that in addition to monitoring any errors and optimizations to be made on your site, you can also work on the authority to acquire. Note the work of a link-building agency that offers link-building services and, on a more personal basis, guest blogging.

The Google Search Console

Google offers many free tools to Internet users, in order to better exploit their online business and gain visibility on its search engine. While the majority of users and website owners are familiar with Google Analytics, the same is not true for the Google Search Console.

It is sometimes considered useless or unknown to these users, although it is nevertheless essential if you want to make the most of your website. If it is not easy to master, the Google Search Console can be piloted by a third-party agency to extract error reports and optimizations to be made.

The goal is to allow your website to comply with the standards of the flagship engine and to seek to reach the first position on Google for its keywords. It has also recently had a makeover, to improve the readability of the reports and data generated.

Do not hesitate to link it to your website via Google Analytics, and you will thus be notified by email or live, of the optimizations to be carried out.

How to boost your website?

With the increase in content distributed on the web and the many companies looking for positioning on Google, it is becoming more and more difficult to take places on your keywords. However, there are many factors to position yourself, and it’s not just a question of organic traffic and keywords that are skillfully chosen for your content.

If it is a big step in terms of natural referencing, you must not neglect the authority of your site, which can be acquired in different ways. Let’s see 2 main ones that can allow you to give your site a real boost to reach the top 3 in Google. If nothing is guaranteed about reaching this position, it is still advisable to keep this objective to give the best of yourself.

Let’s see 2 ways to gain authority for your website :

1. Netlinking or link building

It is possible that with the many tasks that you have to carry out for your site, you cannot take care of working on this lever. In this case, it is preferable to entrust it to a net linking agency. Link building or net linking as it is also called in some cases, allows a site to gain authority through the purchase of links, on sites that already have a high level of authority. 

This involves placing one or more links on different sites, in order to show Google that referring sites are mentioning you and/or talking about you. The phenomenon is quite simple to understand, the more people talk about you, the more known or popular you are. This popularity translates as an extremely positive signal for Google.

This is what relates to referral traffic (referrer) among the different sources of web traffic. Along with the organic traffic source, these are the 2 contributing factors to better search engine positioning.

2. Guest blogging

Guest blogging generally consists of exchanging links, reciprocally inviting authors to write content on your site, and you on theirs. Thus each slide or several links allow him to gain authority.

We can use triangular or other techniques, knowing that if it is clean, it remains logically quite difficult to detect by Google. The idea is to vary the sources and therefore the partnerships, but it also means being realistic and looking for sites with (unfortunately) similar levels of authority to hope for an exchange of links.

Do not expect the media to open their doors to you to write thereby slipping do-follow links. The more authority you gain, the more you can search for high authority sites, but sometimes it can be a very long road. It is, therefore, necessary to be regular and to optimize your website well.

Countering Google’s zero-click trend

A final point to consider is the zero-click search trend on Google. The search engine is displaying more and more results by itself on common queries entered by users on a daily basis. It is therefore essential to deliver relevant content, offering added value for Internet users.

The work on keywords and user search trends is important here to allow you to circumvent this trend of zero clicks. It is effective in providing quick responses to Internet users who ask questions.

However, we don’t know what Google will be capable of soon because the web is constantly changing very quickly. In addition, the competition is also hardening at the same pace.

In conclusion

By combining technical optimization work on your website and analyzing the data collected, you will already have a good foundation for improving your positioning on Google. That’s why Google’s Search Console will help you better optimize your site if you take full advantage of it.

Netlinking services and guest blogging will allow you to gain authority over referral traffic. A lever that contributes to obtaining a better referencing of its content. Your work on keywords and user search intent will focus on organic traffic while aiming for the best possible positions on your major queries.