SEO Semantic writing and the lexical field

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Keywords are always important in SEO! But it is also a question of being based on their semantics and their lexical field. in order to obtain a better referencing by Google. Let’s find out more about this principle in SEO.

When you are preparing to write content for your website, you know that it is essential to work on your keywords upstream. They will guide the subjects of your articles, but also help them rank on search engines like Google.

Keywords and semantics in SEO

We often and logically tend to use the best selling keywords in our articles. Particularly within the H1 tag , the title meta tag, the Hn tags and of course within the content. We say to ourselves that with that we will have good indexing, and that we will be able to move up to first position on Google .

Keywords and semantics in SEO
Except that to think exclusively of keywords from this angle, and without working on a real editorial strategy, it is to start on bad bases in natural referencing . What should be done then? You just have to take the time to develop a real SEO strategy based on semantics and the lexical field of keywords.

The semantics can be interpreted as the set of synonyms of a word, having essentially the same purpose or meaning, for example: Bike, Bicycle, Cycle, MTB … where the lexical field will rather relate to what makes up the bicycle and what is related to it such as: Pedal, Brake, Derailleur … but also Tour de France, Cycling race etc…

The main thing here is to understand that you have to use words and terms, related to the universe of the keyword targeted for your content. By using the diversity and density of words belonging to a universe, Google will be able to interpret your content and its flagship subject.

How to choose the right keywords in SEO?

Keywords are the basis of SEO writing work. They must be defined upstream and they must be related to your activity and the issues to be addressed. The issues are there to bring Internet users to your product services. Assuming that you are not necessarily known to professionals and/or the general public.

semantics, SEO, lexical field, keywords

1st step: keyword research for SEO

Before you go into choosing keywords and writing your content, think about its structure and the points you want to cover. Depending on the number of words in your article, you will need to think about breaking it up into several chapters and sub-chapters. This is where we insert the H2, H3 tags… to highlight the important points but also to make reading easier.

You will therefore also have to work on the choice of keywords for your H1 tags and for your title tag. The latter is the title that appears in the search engine results (SERPs). ( SEO Trick’s)

keyword research
To do this, it is important to ask the right questions and put yourself in the shoes of Internet users:

What do I want to sell or offer on my site?
Who is the best target for my products or services?
What queries would Internet users enter to find my content?

2nd step: analyzing your keywords

Once these questions have been answered, information of the utmost importance is available. If you know how to define precisely the object of your site and its objectives , you can already identify certain keywords and expressions, even certain sentences, which correspond to them.

Next comes the analysis stage. There are different tools that allow you to:

Know the monthly traffic on Google for this keyword, in comparison to such others (via Google Ads)
Get an idea of the seasonality of these keywords (via Google Trends)
Find out who your competitors are in the SERPs , and how their sites are produced, in terms of content, choice of keywords, etc. (via > Google search , quite simply)
A paid SEO tool like Ubersuggest will also be interesting for defining the volume of your keywords, the competitors who are already positioned on them as well as the trends and suggestions of content by keyword. With the SEO difficulty announced within the tool and the level of authority of the sites, you will also be able to see if there is reason to take places on Google or to capitalize on it at best.

There are also many other SEO tools to help you with these tasks.

What vocabulary to choose for its content?

Fortunately, a website does not boil down to a single keyword. This can easily be seen by doing your own research on occurrences. Of course, those that we will have isolated during the previous step, will be used for the drafting and architecture of the site.

What vocabulary to choose for its content?
But they will not be enough : they need a whole contextual environment that is as relevant as possible, from the point of view of semantics.

Finding your keyword paradigms
In language sciences, we talk about paradigms, to identify the different parts of an expression or a keyword. Clearly, each request entered in Google corresponds to several units of meaning. Let us take a few examples:

  • in website referencing we find 3 distinct paradigms
    1. position
    2. a website
    3. in google
  • in cheap sofa we find
    1. store
    2. couch
    3. Low price
  • in real estate Paris there are several possible paradigms and sub-paradigms:
    1. The type of goods
      • either accommodation
        • House
        • apartment
      • either professional premises
        • offices
        • shop
    2. The reason for the search
      • investment
      • purchase for oneself
      • rental

Develop paradigms one by one for your SEO

Each paradigm that we have identified has a meaning, to which many other vocabulary words are attached.

Let’s take the examples above referencing the website :

  • the 1st paradigm is to position  ; it contains the following keywords:
    • positioned / positioned
    • position / positions
    • place / placed / placed
    • to place oneself / to position oneself
    • place / places
    • ascend / ascend / ascend
    • overtake (its competitors)
  • the 2nd paradigm is a website  ; it contains the following keywords:
    • > website
    • e-commerce
    • Online Store
    • e-shop
    • store
    • product / products
    • service / services
    • service / services
    • sale / sell / seller / for sale
    • buy / buy / buy / buy
  • the 3rd paradigm is Google ; we can add these different keywords:
    • SEO / SEA
    • SERP
    • search engine / search engines
    • search / search / searches / sought / sought / sought / sought
    • find / found / found
    • optimization / optimize / optimized / optimized
    • natural referencing / paid referencing
    • netlinking
    • backlink / backlinks / links
    • nofollow / dofollow

Make the best use of these keywords and terms

This exercise allows you to find for each of the paradigms, a set of words and expressions related to the problem of your website and that you will put online. They are all important and will allow you to write texts that will be rich in semantics .

They will offer Internet users pleasant and fluid texts to read, because the same keywords are not repeated all the time. They will also please Google at the same time, in order to allow you a much better referencing of your content.

Remember to optimize them within your most important tags – title, h1, h2, h3, strong… thus using variations of your main keyword, for example:

  • <title> Website SEO </title>
  • <h1> How to index your web page in Google? </h1>
  • <h2> Reach the top positions in the SERPs </h2>
  • <h3> Optimize your content for SEO? </h3>
  • <h3> Image optimization for SEO </h3>

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