Is it possible to learn digital marketing on your own using digital marketing certificate programs? Do you have a better chance of getting hired if you have a marketing certification, or is it a complete waste of time? We did the research, and in this comprehensive review, you’ll learn everything you need to know about Top digital marketing certificate programs.
We’ll begin by presenting the top digital marketing certifications available in 2022. For each certification, you’ll learn how much it costs, how to get certified, and the benefits of taking the course. You’ll also learn what jobs you can get with a digital marketing certificate near the end of the post, as well as other helpful tips on how to approach the learning process. The best online marketing programs on this list are offered by well-known training institutions, marketing organizations, and universities.
What exactly is a Digital Marketing Certification?
Individuals who successfully complete the requirements of an online digital marketing course are awarded a digital marketing certification. It is a method of verifying the holder’s skills and education in digital marketing techniques and strategies.
Certified marketers can use their certification to set themselves apart from other marketers and increase their chances of being hired.
A certificate in digital marketing is not the same as a degree in digital marketing. You can obtain a Bachelor’s or a Master’s degree in digital marketing by enrolling in a regular university program (classroom training, usually four years).
Top Digital Marketing Certifications in 2022
These are the best digital marketing certificates to pursue if you want to become certified in digital marketing.
Google Digital Marketing Certification
Google Digital Garage is a Google-owned learning platform. They provide a variety of online courses and certifications on topics ranging from digital marketing to machine learning and self-improvement.
The Google digital marketing certificate is one of their most popular.
You should be aware of the following facts about this certificate:
- It’s completely free.
- It is intended for those who are new to digital marketing. The course is called “Fundamentals of Digital Marketing,” and it is intended primarily for people who are new to digital marketing.
- It consists of 26 modules.
- It’s a video class (total hours 40).
- The Open University and the Interactive Advertising Bureau Europe have both accredited it.
This Google digital marketing certification will assist you in developing the following abilities:
- Marketing through content
- Marketing via email
- Local marketing
- Strategy for business
- Display advertising based on marketing analytics (Google Ads)
- The Fundamentals of E-Commerce
- Search engine optimization
- Marketing on social media
- Marketing via video
- Search engine optimization
How does one become certified? You must complete all 26 modules and pass the final exam to be awarded the Google Digital Marketing Certificate (40 questions).
Is it worthwhile to pursue Google’s digital marketing certification? It’s a good starting point for beginners, and it’s free. The module structure is well-organized, and the online learning platform is simple to use. If you have no prior knowledge of digital marketing, this course is a good place to start.
You will learn the fundamentals and high-level theory, but you will not become an expert. Other programs on this list, taught by industry experts, use real-world examples and offer more actionable advice that goes beyond theory.
So, the bottom line is that you can take this online marketing certificate and become certified (which is good for your CV), but it is not a course you can use as a reference when you begin working with advanced digital marketing strategies.
Harvard Digital Marketing Strategy Program
The Digital Marketing Strategy Program is one of several professional development programs offered by the Harvard Extension School.
This program is ideal for executives, mid-level marketers, and professional marketers who want to grasp the big picture of designing and implementing a digital marketing strategy. Participants must be familiar with the operation of digital and social media platforms.
What you should know about Harvard’s diploma is as follows:
- It is not a self-paced course. It is a 5-day intensive classroom training course held on the Harvard University Campus in Cambridge, Massachusetts.
- This training must be pre-registered for (they offer multiple registration dates for 2022).
- It comes with a completion certificate rather than a certification. In other words, by completing this program, you will not be awarded a Harvard digital marketing degree, but rather a certificate of attendance.
- It is provided by Harvard Extension School rather than Harvard University.
What exactly is included?
This course focuses on digital marketing strategies. It is not intended for beginners or those seeking hands-on experience with digital marketing. It is a program designed for marketers and business executives who want to learn how to incorporate digital marketing channels into their marketing campaigns.
It does cover a wide range of topics such as SEO, SEM, influencer marketing, social media advertising, and content marketing.
How does one become certified? Attending the Digital marketing strategy program will earn you a certificate.
Is it worthwhile to pursue the Harvard digital marketing certification? Yes, if you already work for a large corporation and want to learn how to use digital marketing in your workplace. Professional digital marketers with experience in business digital marketing teach the program.
Duke Digital Media and Marketing Certificate
Duke University is located in North Carolina, and the Digital Media and Marketing Certificate is available through the Duke Continuing Studies division. Through online training, the DCS provides a wide range of certifications.
This certification is intended for both newcomers to the digital marketing industry and more experienced online marketers.
All students must first complete the Digital Marketing Certified Associate (DMCA) module, which is an introduction to digital marketing, before enrolling in any of the following courses:
- SEO Expertise (Search Engine Optimization).
- PPC Expertise (Pay-Per-Click Advertising).
- Social Media Marketing at its Finest.
- Mobile Marketing at its Finest.
- Content Marketing at its Finest.
- Web Analytics at its Finest.
- Conversion Optimization at its Finest.
- Email Marketing at its Finest.
What you should know about this online certificate program is as follows:
- You will only have access to the course material for 12 months. The estimated learning time is 350 hours, so if you want to complete all courses before the end of your subscription, you should set aside at least 10 hours per week.
- The courses are not taught by Duke University faculty, but rather by SimpliLearn.
- You will not receive a refund. Unlike other academies, you cannot request a refund if you are dissatisfied with the course material.
- The DMCA module is required, so you must complete it first before proceeding with the other courses.
How does one become certified? You can obtain one of three certifications:
Certificate of Completion: You must complete the basic course as well as at least six advanced courses. You must also achieve a minimum score of 80% on one of the available tests for each course.
Online Marketing Certified Professional (OMCA and OMCP): If you complete this course, you may be able to obtain the OMCA and OMCP certifications. The Online Marketing Certified Professional (OMCP) organization bestows these certificates. It should be noted that the OMCA and OMCP certification exams are not included in the course price.
Is it worthwhile to pursue a marketing certificate from Duke? It’s a comprehensive program that covers every aspect of digital marketing, but it has three flaws. There is a time limit, there are no refunds, and in order to be certified, you must take external exams.
DMI Digital Marketing Pro Certificate
The Digital Marketing Institute, which was founded in 2009, is a pioneer in digital marketing education. They provide a variety of diplomas and certifications in digital marketing. With 140 education partners offering their training programs, their partner network is expanding globally.
Their DMI Pro certification includes 30 hours of online training in the digital marketing disciplines listed below:
- An overview of digital marketing.
- Marketing through content.
- Marketing on Social Media.
- Search Engine Marketing (SEO) (SEO).
- Google Ads for Paid Search (PPC).
- Advertising on display and video.
- Marketing via email.
- Optimization of a website.
- Google Analytics provides analytics.
- Strategy for Digital Marketing
What you should know about the DMI Pro certificate from the Digital Marketing Institute is as follows:
- This digital marketing certificate is a hands-on course that will assist you in improving your online marketing campaigns.
- It is appropriate for novices, traditional marketers, IT managers, small business owners, and startups.
- They provide a 14-day refund as long as the program is not used.
- The classes are taught by instructors who have real-world digital experience (the names and experiences of the instructors are not specified though).
How does one become certified? You must pass one three-hour exam administered by Pearson Vue through its global network of test centers. The exam fee is included in the course fee.
Is the DMI Pro certification valuable? Enrolling in this certificate program will provide you with numerous benefits. You will receive a globally recognized digital marketing certificate, the course will cover all of the important digital marketing channels, and you will also receive excellent support (exam preparation questions and other resources).
The disadvantage is that there is no money-back guarantee based on course satisfaction. If you register and discover that the material is too basic or that you are dissatisfied with it, you will not be refunded.
SimpliLearn Digital Marketing Specialist Certificate
Simplilearn was founded in 2009 as an online learning platform. They began as a blog and have since evolved into one of the world’s leading certification training providers. They provide several digital marketing certification programs, including the Digital Marketing Specialist Certificate.
This is referred to as a “Master’s Program,” and it consists of six main courses (plus additional electives) that cover the following topics in-depth:
Courses of Action
- Mastering SEO, Content Marketing, Pay-Per-Click (PPC), and Digital Analytics.
- Understanding Social Media, Mobile Marketing, and Digital Strategy
- Web Analytics at its Finest.
- Search Engine Optimization (Advanced) (SEO).
- Program for Advanced Pay Per Click (PPC) Certification.
- Social Media Advancement.
- Mobile marketing at its most advanced.
- Email Marketing at Its Finest
- Content Marketing at the Next Level
- Conversion Rate Optimization for Advanced Websites
- Certification in HubSpot Email Marketing.
The course content is compatible with other marketing certifications such as Google Ads, HubSpot, Facebook blueprint, and Bing Ads. Furthermore, after completing the master’s program, you can apply to take the relevant exam and become OMCP certified (an exam voucher is included in the price).
You should be aware of the following facts about this training program:
Once you register, you will have access to the course material for one year. During this time, you will be able to follow the online lessons whenever you want, and you will also be able to enroll in a number of instructor-led training classes throughout the year.
They provide a 7-day money-back guarantee if the participant has not accessed more than 25% of the content.
Instructors with extensive experience teach the courses.
In addition to the theory, you’ll learn how to use a variety of digital marketing tools.
You will also gain access to exclusive forums moderated by faculty and industry experts as part of your registration.
How do you get certified?
- After completing each of the main courses, you will receive a certificate.
- You will be awarded the Digital Marketing Specialist Masters Certificate once you have completed all six main courses.
- The exam voucher can then be used to take the OMCP exam and become OMCP certified.
Is the SimpliLearn Digital Marketing Certificate worth the money? Yes. It is, in fact, one of the best digital marketing certification programs available this year. The primary reasons are as follows:
- The instructors are seasoned digital marketers.
- The course content is practical rather than theoretical.
- Their refund policy is satisfactory.
- The curriculum of the program covers a wide range of online marketing techniques.
Coursera Digital Marketing Specialization
Coursera is an online education platform that provides a variety of courses, specializations, professional certificates, and online degrees from prestigious universities.
The classes are entirely online, and the service is available on a monthly subscription basis beginning at $39 per month. After registering with Coursera, you will be able to access a variety of courses and earn a certificate upon successful completion of a course. To obtain a specialization (such as Digital Marketing), you must complete a number of courses that are part of the specialization path.
The University of Illinois offers a Digital Marketing Specialization as part of the Master of Business Administration (iMBA) degree.
It consists of the following courses:
- Marketing in a Digital Age
- Marketing Analytics in Theory: Digital Analytics for Marketing Professionals
- Marketing Analytics in Practice: Digital Analytics for Marketing Professionals
- Principles of Digital Media and Marketing
- Marketing Strategies and Digital Media
- Analog Marketing in a Digital World
- Capstone in Digital Marketing
What you should know about Coursera’s program is as follows:
- Despite the fact that the program is offered by the University of Illinois, you will receive a certificate for completing each individual course rather than a digital marketing degree.
- You get a 7-day trial period. During that time, you have the option to cancel your account and request a refund.
How do you become certified? When you complete all seven courses and the hands-on project, you will be awarded a Certificate.
Is the Coursera Digital Marketing specialization worthwhile? The course material will assist you in developing the following digital marketing skills: digital marketing, marketing, pricing strategies, marketing analytics, mobile marketing, and social media marketing.
It is a highly theoretical course that will not teach you how to run digital marketing campaigns or work as a digital marketing professional. If you intend to pursue the University of Illinois’ iMBA degree, you should enroll in this certificate program.
OMCP Digital Marketing Certification
The Online Marketing Certified Professional organization provides the OMCP Digital Marketing Certification. The OMCP does not offer training, but rather the standards and requirements for becoming a certified digital marketer.
What you should know about OMCP is as follows:
The OMCA Certification for Digital Marketers and the OMCP Digital Marketing Certification is their two online marketing certifications.
The OMCA is the first step in obtaining a premium certificate for inexperienced digital marketers (OMCP).
To obtain the OMCA, you must:
- Take and pass the OMCA exam.
- Possess a secondary degree or its equivalent (e.g., High School diploma or GED).
- And have at least 600 hours of online marketing experience OR have completed one of the digital marketing approved courses.
How do you get certified for OMCP?
To become an OMCP certified professional, you must first:
- Pass the OMCP exam.
- And demonstrate that you have 5,000 hours of experience OR a post-secondary degree plus 2,000 hours of experience OR completion of an approved digital marketing course plus 1,000 hours of experience.
The OMCP Examination
The exam is $395 and can be taken online. It is a multiple-choice exam that takes approximately 2:15 hours to complete. The following online marketing disciplines are included:
- Content marketing.
- Conversion Rate Optimization.
- Email marketing.
- Mobile marketing.
- Paid Search (PPC).
- Search Engine Optimization (SEO).
- Marketing via social media.
- Analytics in the digital age.
After passing the exam, you must register with OMCP and upload proof of your experience and other credential requirements. OMCP will review your documents before awarding you the Digital marketing certificate.
Is it worthwhile to pursue the OMCP certification? It all depends on your objectives. If you want to obtain a globally recognized certification, this is a good option. Those who work in large corporations and want to show off their credentials will find that being OMCP certified will help them stand out from the crowd.
However, it will not help you become a better digital marketer because the process is complicated and you must renew your certification status every two years. When you first start working in the digital marketing industry, the last thing you want to do is waste time trying to keep your certification current.
LinkedIn Digital Marketing Certificate
Following Microsoft’s acquisition of Lynda, LinkedIn Learning was born. The platform is a subscription-based service (similar to Coursera and Udemy). You pay a monthly fee and have access to all of the online courses in their library.
Unlike Reliablesoft Academy and Digital Marketing Institute, they do not only provide digital marketing training but also training in a variety of other areas. They put together several courses to form a learning path.
The ‘Become a Digital Marketer’ learning path will teach you the fundamentals of online, mobile, and content marketing, as well as how to develop effective online marketing strategies.
The courses listed below are included:
- Foundations of Online Marketing
- SEO Fundamentals.
- Google Analytics Fundamentals Training
- Foundations of Content Marketing
- Foundations of Lead Generation
- Foundations of Growth Hacking
- Creating an Integrated Online Marketing Strategy
How do you become certified? Each course earns you a certificate of completion.
Is it worthwhile to take LinkedIn Learning training courses? The good thing about LinkedIn digital marketing training is that some of the courses are taught by reputable and experienced digital marketers. Learning from experts who work in the industry is far more valuable than learning from university professors who have no real hands-on experience.
The disadvantage is that their learning paths are made up of courses that have no relation to one another. In other words, you forego the benefit of structured learning provided by a dedicated digital marketing bundle created by the same academy or instructors.
PCM Digital Marketing Certification
In 1953, the American Marketing Association (AMA) was founded. It is a membership-based community for North American marketing professionals.
In collaboration with the Digital Marketing Institute, the AMA offers two marketing certifications. The PCM Digital Marketing Certification and the Certified Digital Marketing Professional are both offered by PCM (DMI Pro).
How does one become AMA certified? The AMA does not provide training or exams; to obtain both certifications, you must pass the DMI Pro certification exam, which is offered by the Digital Marketing Institute.
Is it worthwhile to obtain an AMA certification? The AMA certification is no longer available on its own, but it is awarded to students who pass the DMI Pro exam. DMI Pro is a globally recognized certificate that is worthwhile to pursue.
Facebook Blueprint Certifications
The Facebook Blueprint Certification is Facebook’s official digital marketing certification program.
There are some excellent certificate programs available, such as the Digital Marketing Associate certification and the Marketing Science Professional Certification.
Professional certifications are valid for 12 months, while associate certifications are valid for 24 months.
How does one become certified? To become certified, you must pass one exam for each certification. You can study for the exam with Blueprint’s online courses or other Facebook courses available online.
Certification does not come cheap. For each exam, you must pay $150. Exams can be taken at a local testing center or online (monitored by an online proctor).
Is it worthwhile to obtain the Facebook blueprint certification? In a nutshell, yes. A Facebook Certification should be held by all modern digital marketing professionals. Facebook is an important channel for any digital marketing campaign, and becoming certified demonstrates that you are knowledgeable about how to use Facebook’s tools.
In our Facebook Blueprint review, you’ll learn everything there is to know about Facebook certifications and how to get certified.
The YouTube Creator Academy offers a variety of courses. Courses are divided into six categories and cover all aspects of YouTube marketing, such as channel optimization, content strategy, and production.
How do you become certified? You must first log in to YouTube Academy and select one of the available courses. To become certified, you can complete the lessons at your own pace and pass one exam with a score of 75% or higher.
Is YouTube certification worthwhile? If YouTube is a part of your marketing strategy, it’s worth investing a few hours to go through the course material and become certified. You are not required to take all of the courses, but you should begin with those that are most directly related to your line of business.
Google Analytics Certification
Google Analytics Individual Qualification is a free marketing certificate that Google Analytics customers can obtain. It goes over both fundamental and advanced Google Analytic concepts like reporting, conversion tracking, and audiences.
How does one become certified? To obtain a Google Analytics certification, you must first create a Google Skillshop account and prepare using the Analytics Academy courses.
The exam is completely free and can be completed online. It consists of 70 questions, and you have 90 minutes to complete them. The exam contains a mix of multiple-choice and true/false questions. The passing percentage is 80%.
Is it worthwhile to obtain Google Analytics certification? Obtaining the Google Analytics Individual Qualification is well worth the investment. The most significant benefit of certification is the analytical skills you will gain while studying for the certification exam.
You will become a Google Analytics expert, which will help you become a better digital marketer whether you work with SEO, PPC, or content marketing.
The Bottom Line
Here are some pointers to think about when deciding which digital marketing certificate to pursue:
The price of a course/certificate does not always reflect the value you can get – Online academies price their courses based on a variety of factors (company size, reputation, operating expenses, etc.), which can sometimes increase the price you’ll have to pay for a course but not the value you get.
For example, Duke University charges $3,995 for the same course that Simplilearn offers directly for $1,499. The same course, different providers, and different prices.
Look for a reasonable refund policy – It is possible that after enrolling in a certificate program, you will realize that it is not what you expected. You must be able to recoup your losses. Reliablesoft Academy (60-day money-back guarantee) and SimpliLearn are the only academies that provide good refund options (7 days).
Register for a course that will serve as a reference – Learning digital marketing is not a one-time event. Watching videos alone is insufficient because you will most likely forget what you learned in a lesson after a short period of time. You’ll need a course with a good structure, text, and video content that you can refer to as you work on your campaigns.
Good luck with your digital marketing education!
Certification cannot replace real-world digital marketing experience, but it is an excellent way to expand your digital marketing knowledge, skills, and understanding. A certification can help you become a top candidate for a new job if you can demonstrate the results of obtaining the certification.
A LinkedIn Learning certificate is also less valuable to employers than a degree from a reputable business school. LinkedIn Learning is a good value when compared to other similar online learning platforms.
The Secret to Making Your Marketing Resume Content Stand Out. Adding certifications to your skillset will undoubtedly set you apart from the competition, but having meaningful content on your resume is another sure way to stand out.
A career in digital marketing isn’t always the dream job that most people imagine when they’re in school. However, when you consider the opportunities in this dynamic field, you’ll notice that the digital marketing career outlook is nothing but positive, and it will remain so in 2022.
To keep up, you must constantly gather data and learn from it. Our final home truth is difficult to accept because it requires a significant amount of effort. Simply put, digital marketing is a continuous, time-consuming process. Most small business owners would prefer not to work in this manner.
What Is the Distinction Between SEO and SEM? The main distinction is that Search Engine Optimization (SEO) is concerned with optimizing a website in order to receive traffic from organic search results. Search Engine Marketing (SEM), on the other hand, aims to increase traffic and visibility through both organic and paid searches.
While knowledge of programming languages is useful, a digital marketing professional does not need to know coding or programming languages. To begin a career in Digital Marketing, digital advertisers do not need any programming skills or coding background.
PPC ads that use Google, Bing, or other search engines are classified as paid SEM. The majority of advertising platforms, including Google Ads, use real-time bids.
Digital marketing will continue to be the most effective form of marketing in the future. However, because the dynamics of digital marketing are changing on a daily basis, a digital marketer must be agile, alert, smart, and adapt to the latest changes.
The highest salary in digital marketing for an executive-level position is approximately $5K. Whereas the average highest salary for a manager’s role is $10K
The increased use of the internet has resulted in the growth of online businesses, which has resulted in career growth in digital marketing for job seekers. With everyone now able to afford a smartphone, lower Internet prices have resulted in increased Internet usage.
Customer retention, lead generation, and customer lifetime value are the top three key performance indicators (KPIs) for marketing today. Marketers anticipate that by 2025, customer retention will fall to second place and lead generation will fall to sixth place. In 2025, customer lifetime value will be the primary KPI.
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