What is SEO

What is SEO [Search Engine Optimization]?

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What is SEO
What is SEO?

Search Engine Optimization or SEO is the process of making your website better visibility in search engine rankings. Many websites like Google rank SERPs and will deliver traffic to you with just one click!

Include some information about how this impacts people’s lives positively: 

-People without access to electricity cannot be productive because they can’t read emails nor do any work on their computer if there’s no power source available at home -Many online businesses owners spend hours every day looking for new clients so as not to have all morning hrs wasted 🙂

Types of SEO

Search engine optimization is a process that involves both on-page and off-site activities. On-page SEO refers to the techniques used within your website’s title tags, content pages, and keyword placement for increased relevance in search results. At the same time, Off-Page includes things like blogging or forum posting, which can help boost traffic from sites outside of Google due to social media marketing exercising its power further up algorithm rankings than ever before!

Paid search engine optimization

When you do a Google search, there will sometimes be links in different colors (usually light brown) that appear next to or near the top of your results. These are paid for and known as Paid SEO links. 

Paid Search Engine Optimization consists of adding keywords related to your product/service on websites that have been found through specific algorithms by computer scientists at GOOGLE! This form optimization has proven itself time after time when companies use this service because they can see their ROI quickly – it only takes one month before all costs associated with PSEO exceed any benefits given so far; however, if done correctly, advertisers could expect up close 60%.

Organic Search Engine Optimization

Organic search engine optimization involves the links usually displayed on a SERP page. These are organic, which means they don’t get highlighted with any particular color by Google and instead rely upon algorithms to rank websites appropriately throughout user searches. This type of SEO is called “algorithmic” or ‘organic.’

SEO Term’s

What is SEO
What is SEO

SEO is a popular term for Search Engine Optimization. It refers to the process of making your website higher in search engine rankings so that more people will find you when they go online and look up something on Google or Bing! A lot goes into SEO strategies like backlinks (when other websites link outwards) which can help increase traffic from organic searches – but there are also things such as cloaking: hiding certain parts/pages temporarily during optimization runs; this helps boost ranking because no one knows what’s going happen next.

A backlink is an act of linking another site’s homepage or any other page with your own. Backlinks can be seen as positive attention for you, which increases traffic and ranking on search engines like Google because they think people are finding value by visiting them too!

An outbound link is the opposite of a backlink, meaning it’s not really on your site but with another. Outgoing links are also called As-you-go (AYGO) or “Out” Links for short!

A lot more people are using these types now because they can help build authority in exchange for hosting an external domain and linking internally, which means that one outgoing web page could host entire communities’ worth information if done right.

White Hat SEO

White hat SEO is considered a more ethical form of Internet marketing. Search engines have set policies that you must follow when doing any optimization. White hats take these guidelines seriously to maintain the trust they’ve earned with users while also staying on top rankings lists through legitimate means like keyword research or backlinks from authority websites who want their content linked at a higher quality than just being mentioned (which Google considers low-quality).

Black Hat SEO

Black hat SEO is a type of Search Engine Optimization (SEO) where you break the rules to get higher rankings. This includes things like keyword stuffing, cloaking text on images for Street View cars, so they show up when people search your company’s name or product line but not in their actual geographic location – this can be done by adding Invisible HTML tags, which are invisible until activated with JavaScript code placed throughout an internet page. There are also “white” techniques that don’t involve any sketchy behavior from our end: these include more traditional methods such as good old-fashioned hard work!

What is Keyword Stuffing

Keyword stuffing is a Black Hat SEO technique that involves inserting keywords into the input text without its user knowing. The hidden attributes allow for more efficient searching by Google, but it can be seen with color fonts on black pages to make them easier for engines like Bing and Yahoo! Search Marketing Services. To identify these practices, we often see phrases such as “keywords” or “invisible text.” These terms refer specifically to both types: keyword overloading (where there are too many words)and loading up documents full of proprietary codes called taggers, so they’re able to track what users want.

The value of a site is determined by its popularity. This can be seen in how search engines rank websites on SERP, and they do so based on both the number and quality (inbound links) of these connections to other sites that are relevant or related yours., For example, if w3schools has one link from web school dot com, it would give them a higher ranking than someone with ten Facebook shares. Still, there are no backlinks because only external sources will traffic our website. Being linked internally means more people see what we have been up to without relying solely upon organic visits.

Link farms are not a new phenomenon and have been around since the inception of SEO. Link firms give out links to increase sites’ backlinks, which can lead them into spamming your website for various reasons like keyword stuffing or black hat SEO practices; these include doing link-farming schemes as well any other number tricks such as creating doorway pages–culturing yourself an exit strategy while also making sure not all traffic goes through this one point ensuring more authority over where people go once they visit either yours (if legitimate)

What is Doorway Page

A doorway page is a web page with very few lines of text that contain only keywords in an attempt for search engines to find many more possible searches. It does not provide much information or guide the visitor. Instead, it causes them (the reader) to link out onto another webpage/site at some point during their browsing experience on this site’s homepage(s). These types of pages can include lead capture forms and product listings from companies who want people interested enough by these top-level domains through AdSense advertising OR redirect traffic away from what might initially seem like a copy (“buy now”) buttons; into sales funnels

What is Cloaking

Cloaking is a technique that allows you to show one type of content and hide another. For instance, when an internet page requests data from the server, it can either send itself as human-friendly text or code for bots/crawlers (search engine spiders) to see what information they’re looking up without being blocked by blocklisted sites loaded with ads like popups which often have malware built into them so people visiting these types might get infected instead!

Internal links are an essential part of SEO because they help users navigate your site, quickly find what they’re looking for, and take them to the right place. For example, suppose you have a series of tutorials on your website with anchor text that tells people where one tutorial ends and another begins. In that case, it will serve as backlinks connecting pages, which increases their ranking in search engines like Google, who prefer when websites have many internal connections rather than just linking externally all over internet space!


Traffic is a measure of the number of visits to your site. If you have more traffic, then that means people are finding what they’re looking for on one-of-a-kind information and enjoying themselves with it!

Title Tag

A title is the name or summary of an HTML document. The purpose of this information is to help both users and search engines figure out what’s inside a webpage, so it should be original and not repeat any other content on your site.

The words “title” & ‘page’ doesn’t appear anywhere else in today’s passage – which makes sense because those are referring terms here (they’re used synonymously).

The location of the title tag in the Search Window

When we see the search results in our browser, they’re always right below this title. The page’s titles are all listed with their respective website URLs and meta tags- so it can be easy to spot which one you want just by looking at them!

<title> … </title> tags

The title is given to the HTML document using the <title> … </title> tag. Page titles should always be set to match the content of the page.

HTML documents should not be given huge titles as this would cause a lot of unnecessary words to be added to the labels. If the headers are too big, Google will show some part of it instead of the whole.

There are two things to keep in mind about the

title tag1) It is better to have 40-60 words in the title tag,

2) No other tag can be used in the title tag,

the title of the best web page should be short, relevant, And informative.

Meta Tags

The HTML meta tag is one of the most important tags in SEO. It provides various information related to an HTML document that can be used by search engines when indexing and ranking its pages, giving them a competitive edge over other sites which use this same technology but do not provide relevant data for their online presence as well as improved user experience with faster load times because they’re going straight from the server into the browser without any coding needed on your end!

What is Meta Description

Briefly describe what’s on the page in the “description” of the meta tag. It gives Google and all search engines an idea of ​​what’s on this page. You can provide this description in 2/3 lines. Google may use meta descriptions to summarize the content of your page. This is because the keyword that the user will search with matches directly to any part of the page content, then that part can show in the Google search results. If the keyword given by the user is in this summary (meta description), then it will be shown in bold, as you can see in the picture above. It gives the user an indication of how close the page is to what he is looking for. To provide a meta description so that the user will see it in the search results and think this page may contain the information I need.

Any part of the page’s content should not be copied and pasted into the meta format, but it is better to write a summary of the page’s content.

The meta description of each page should be different; otherwise, the problem will be when the user or search engine looks at multiple pages at once. If you have thousands of pages on your site, it won’t be easy to create separate meta descriptions for each page. In that case, automatic meta descriptions will be made based on the page’s content.

Meta tag tips

Here are the things to look for when selecting a website’s meta title:

  • Meta titles should be limited to 155 to 160 characters,
  • It is advisable to make the meta title attractive and meaningful enough,
  • Meta titles need to be sorted as a summary of the original content,
  • Focus keywords need to be placed 1 to 2 times in the meta title,
  • You need to have at least one power word in the meta title,
  • It is good to have a number in the meta title, which can be any year,
  • The content of the meta title should be unique and should never be copied directly from any other website.
  • Better to have a sentimental word in the meta title

What is Heading Tags

HTML documents contain eight heading tags from 1 to 6. These headings should be targeted for SEO on any website and help you rank higher with search engines!

Follow the order of importance

The text within the heading tag appears slightly larger than normal text. Follow the order of importance when using heading tags. That is, the <h1> tag for the most important title, the <h2> tag for the less important title, and the <h3> tag for the less important title, thus up to the <h6> tag.


When an article is written on a web page, including essential articles in the heading tag is better. If an article has a few paragraphs, it is best to include a title for each section with this heading tag so that users and search engines can understand ​​what is written in this paragraph. It would never be fitting to give a heading that does not match the section. Titles should be concise and relevant.

Never include an entire paragraph in the heading tag. It is also not good to use too many headings on a page. If there are 30 lines on a page, you should never give 10/12 lines as headings. Giving such extra headers will never give good results.

Site URLs or links are among the most critical factors for the SEO of a website. Create site URLs or links related to the topic.

Proper link structure

URLs should be easy to read and understand to find their way online easily. The input includes many complex terms, which could confuse users AND search engines if misused! Incorporating keywords into your URL will help improve SERPS (search engine results pages). Plus, it makes sense – people want what you’re selling, right? Don’t use session ids or unnecessary parameters when building links- this creates more work than necessary for yourself and those who check on them later down the line.

Below is an example of a URL that is not SEO Friendly –

See example


Example of an SEO Friendly URL –

See example


Note – You must refrain from using different words in the URL.

Caution Of Link structure

One important thing is to have a single URL for each page or content. If the same page has more than one URL, the search engine thinks it is a separate page, so Google Page Ranking and so on.

If a page on a website has multiple URLs, then 301 redirect is a method by which all URLs can be redirected to a preferred URL. This method can be done through the htsccess file. This can be done by typing the code in the htsccess file of the apache server.

This can be done by using canonical URLs in addition to the 301 redirect method.

It is also harmful to use lowercase letters in the URL. Still, it is also detrimental to see the small uppercase letters together, and it is not Search Engine Friendly.

Why Site Navigation

A website’s navigation is an essential component of the user experience. It should not be complicated to use. This will turn off visitors who have come from outside sources and want information without having any trouble getting around on your site. Creating a home page based on what appears at first glance (i..e., “home”) can help users quickly find where they are concerning both pages that appear before/after it and which specific content occupies those spots, using bread crumbs helps provide visibility too!

If the user wants to delete a specific part of the URL and go to another directory or page, go. Here 404 error page not found does not show these errors.

The best way to navigate a site is to use a text link to move from one page to another so that the Bing Search Engine can better understand the website.

Caution in JavaScript Flash or Dropdown menu

Suppose you navigate with the JavaScript Flash or Dropdown menu. In that case, many Search Engines, including Google Search Engine, get annoyed in this situation.

Even many search engines can’t crawl those websites. So if you navigate with the JavaScript Flash or Dropdown menu, keep an eye on it.

What is Anchor Tag

What is SEO
What is SEO

Anchor text is a clickable text that the user sees, and by clicking on which the user can go to a new page.

Anchor text writing rules

It contains the anchor text within the anchor tag. The rule for writing anchor text is –

<a href = “url of web page.html”> Anchor text </a>

Consistent text

This anchor text should be given so that the user and the search engine can understand what kind of writing/article or content is on the page that will go to the page by clicking on this link.

For example, suppose there is a link called “About Us” at the bottom of this page of the website. It would not be SEO-friendly if I gave “click here” without giving.

  “about us” like this. Do not give anchor text that does not match the linked page. It is better to have anchor text so that the summary of the linked page is in a few words.

Writing a paragraph and giving the link, on the whole, is not Search Engine Friendly at all.

Pay attention to the styling of the text

They are styling the links using CSS to distinguish between plain text and link text or understand that it is an Anchor Link. CSS properties like a link, link, hover, etc., can be used for styling anchor text.

Picture Or Image

An image is one of the most widely used contents on a web page. At present, some photos are used on all websites and pages.

alt attribute

If you put a picture on the website, you must use the alt attribute to describe the concept. If, for some reason, the image is not loaded or is delayed, then the text of the alt attribute will show in place of the image. This alt text acts as anchor text when using the image as a link.

It is not right to give too many links through the image, but if you have to give it, its description should be delivered in alt attribute so that the search engine can read that image.

If the picture is getting late, so there is a text in the place of the picture. It was written in the alt tag. Place any file in the relevant directory, such as images, directories, audios, or audio. When using images, use widely-used image formats such as – .jpg .gif .BMP etc.



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